My cell phone is my best friend. It comes to school with me so I can check my e-mail. It comes to the movies with me so I can receive text messages. And I never have it more than 5 feet away from me while I sleep.
Some people may call this an addiction, hence the term “Crackberry,” but I’d have to disagree. I’d call it being in constant communication with others, and since when has that been a bad thing?
Being reachable by phone, text message, e-mail or even instant messaging and familiar with this type of technology is a must if one wants to be considered a professional, especially in the public relations industry.
PR professionals need to be reachable because the profession requires immediacy; they’ve got to be ready to jump on any opportunity at a moment’s notice.
Mobile internet subscriptions have risen 32 percent as of 2008 in the U.S., according to The Nielsen Company’s 2009 Industry Outlook. The addition of internet capability to mobile phones shows no signs of slowing down.
We are the generation that grew up with cell phones, and with devices such as the iPhone, G1 and BlackBerry on the market, employers have come to expect us to be familiar with this technology and using it.
Teimlo, a mobile content provider, expected this when it began hiring for a marketing position. Candidates were required to apply via a single 160-character text message.
The company explained that it wanted its candidates to be qualified, good with words, determined multi-taskers and networkers, among other things. These are traits that PR professionals must have, too.
So in order to be effective communicators, prompt responders, creative, social and tech-savvy professionals, a cell phone plan with text messaging, Web browsing and e-mail is must.
I wouldn’t want to miss an interview opportunity or a meeting that was scheduled last minute just because I didn’t check my e-mail on time, and I don’t think anyone else does either.
I want my classmates to be able to ask me questions about our group projects through a text message while I’m in another class. It keeps the project going. I want to be able to check Facebook when my laptop isn’t with me.
I want to be connected. So if you need to get a hold of me, call me, text me, e-mail me, instant message me or leave me a message on Facebook. I’ll be in touch with you shortly.
Originally posted Sept. 15, 2009 on Tehama Group Communication’s blog.